Almost certainly yes, but only if it is usable. Most growing businesses are sitting on data that could tell them which customers to keep, which products make money and what to do next, and never use a scrap of it, because it is scattered, messy or locked inside a system nobody can get reports out of. The value is real. The barrier is access, not the data itself.
What valuable actually means here
Your data is worth something when it can answer a question that changes a decision. Which customers are about to leave. Which are quietly your most profitable. Which marketing actually worked. If you cannot answer questions like those today, the value is there but trapped.
Why it feels useless
Data usually feels useless for ordinary reasons. It lives in three different systems that do not agree with each other. It is full of duplicates and gaps. Or it sits in a tool that was never set up to report on it. These are fixable, and fixing them is far cheaper than the analytics platform a vendor will try to sell you.
The trap to avoid
The trap is buying a big data or AI tool before your data is in order. A clever tool on top of messy data gives you confident wrong answers. Get the basics right first, one trusted source, cleaned up, that you can actually query, and most of the value appears before you have spent anything on anything advanced.
Where to start
Start small. Pick one decision you make often and badly for lack of information, and work out what it would take to answer it from the data you already hold. That single thread usually reveals both the state of your data and the quickest way to make it useful.
Understanding the value in your data, and the shortest path to using it, is part of a Technology Discovery and Blueprint.